Ipshita & Shelly and Blossom & Brew

Written By Editors

One of the things I always look for in small businesses is how the marketing, presentation, and atmosphere in the booth relate to the products. Blossom & Brew immediately stood out with well-designed packaging, a clean booth setup, and of course, Ipshita’s kind and cheerful welcome. Despite being a young business, she and her partner Shelly have managed to build a brand and image that is sure to be successful. Here are some other great tips and insights:

Can you describe what your business does?

At Blossom & Brew, Sheely and I are all about bringing you the perfect cup of tea—one that soothes, energizes, or simply makes your day a little better. We carefully source high-quality, sustainable teas all the way from The Darjeeling Himalayas of India, ranging from refreshing black teas to cozy herbal blends, so every sip feels like a small act of self-care. Whether you’re starting your morning or winding down at night, there’s a brew waiting for you. We encourage everyone to come and explore our collection at www.blossomnbrew.com and let’s share a cup!

Where did the idea come from?

Tea has always been a part of my life—growing up in India, it was more than just a drink; it was a ritual of connection and well-being. As an Occupational Therapist, I’ve seen how small habits shape overall health, and tea is one of the simplest ways to bring balance to your day. That’s why we started Blossom & Brew—to share the power of tea for relaxation, energy, and mindful living. Because every sip is a step toward wellness. Join us in steeping something good!

Can you describe your typical work day?

Every day at Blossom & Brew is fueled by tea! From packing orders to discovering new blends and sharing tea tips, it’s all about bringing wellness and comfort—one cup at a time. Sip, steep, and enjoy!

What is your best-selling product?

At Blossom & Brew, our bestsellers are all about bold flavors and timeless tradition! From the delicate floral notes of Darjeeling First & Second Flush to the rich, wine-like Darjeeling Muscatel, every sip is special. Mango Marigold brings a fruity twist, while Hibiscus Tea is a tart, antioxidant-packed delight. And of course, nothing beats the comforting spice of Masala Chai. These teas are favorites for a reason—flavor, quality, and pure tea bliss in every cup!

What sets you apart from other businesses?

At Blossom & Brew, we keep tea pure and real. Our teas are 100% organic, with no artificial flavors or additives—just fresh, whole ingredients straight from the tea gardens to your cup. No middlemen, just farm-to-cup goodness. Expect bold flavors, natural wellness, and a truly authentic tea experience with every sip!

How is social media important to your business?

Social media is essential for Blossom & Brew to connect with tea lovers, showcase our organic teas, and build a community. We create content that’s aesthetic, educational, and engaging, from tea rituals and brewing tips to behind-the-scenes moments. Platforms like Facebook, Instagram, TikTok, LinkedIn and YouTube help us share our story through visuals, short videos, and customer interactions. By keeping our content authentic and informative, we make every sip of tea an experience worth sharing

What are your thoughts on technology today?

At Blossom & Brew, we use technology to connect, educate, and sell our organic teas. Social media, video content, and our website help us reach tea lovers everywhere. From Instagram to e-commerce, we blend tradition with modern marketing to make discovering great tea easy. With just a click, you can explore, learn, and sip your perfect brew.

Regarding all the work that the business requires, do you hire contractors or does your family participate?

We manage everything ourselves.

For finding new customers, doing outreach, and marketing, how do you manage this?

We primarily attend events and shows, which is where we do all our networking.

Practically speaking, how do you balance work, growth, and personal time?

Running Blossom & Brew is all about balance. I plan my work smartly, use tools to streamline tasks, and make time to recharge. Growth is important, but so is a quiet moment with a cup of tea. By staying organized and mindful, we keep both the business and ourselves thriving!

Regarding the environment, social issues, and being a partner to the community, do you have any specific things your business focuses on?

At Blossom & Brew, we believe in tea that’s good for you and the planet. Our teas are 100% organic, ethically sourced, and free from artificial flavors, ensuring sustainability from farm to cup. More than just a drink, we promote healthier lifestyles and mindful living through every sip. We encourage everyone to choose tea that nourishes both you and the world!

What do you see as the outlook for the future of your business?

The future of Blossom & Brew is all about pure, sustainable, and wellness-focused tea. We’re expanding our organic blends, growing a mindful tea community, and making healthier choices more accessible—one sip at a time.

Do you have a final thought for the readers?

Let me say that with a quote that has inspired me: “Steeped in tradition, brewed for wellness.”

Where can people find you two and your business online?

You can find us at the following links:

 
 
Editors
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